Partner Intelligence

Partner Intelligence: How to Run a Smarter AppExchange Business Bryan Corcoran, Product Manager May 22, 2019

Fourth Industrial Revolution is Changing Customer Expectations 4th Industrial Revolution Connectivity 3rd Industrial 2nd Industrial Revolution 1st Industrial Revolution Computing Revolution Electricity Steam Today 1700s 1800s 1900s

Customers Expect Smarter, Faster, Personalized Experiences Personalized Efficient Better UX

Deeper Customer Insights are Critical for Your Growth

But You Need Better Visibility into Important Questions Conversion Rates User Adoption How is my marketing funnel performing? Which companies are using my app? Feature Adoption Search Terms What features are customers using? Which terms are potential customers using? User Behavior Traffic Sources Where is my Listing traffic coming from? What are the most common actions?

Introducing Partner Intelligence Delivering deeper insights for you to run a smarter AppExchange business AppExchange AppExchange App Marketplace Analytics Analytics Measure Impact Track Usage Understand Behavior Understand Feature Adoption Take Insight-Based Action Optimize Your App

Summer ‘19 AppExchange Marketplace Analytics See how prospects are finding and engaging with your listing Measure Marketing Impact Track the entire visitor to conversion journey Understand Visitor Behavior Learn what content on your listing users are interacting with or overlooked Take Insight-Based Action Optimize your listing based on the channel, activity, and search-keyword data

ISV Digital Marketing Director Understand how your listing is performing and where there is room to optimize Traffic Messaging Engagement Am I allocating my Is my marketing What assets on my spend towards the messaging listing are getting right channels to optimized to drive the most drive traffic? the highest quality engagement? conversions?

Demo Marketplace Analytics

Now in Pilot! AppExchange App Analytics See how customers are using your app with trusted, secure, Salesforce-approved tools Understand adoption Custom Object Custom Object Identify under usage (attrition risks) and Usage Summary Usage Log over usage (contract renegotiation opportunities) of your apps ● Available to all ● Available to ISVs only Track usage customers and partners (requires activation) ● Monthly aggregated ● Data types See which features are most and least ○ unique users ○ Rich event log file-like used to guide investment and prioritization ○ # of CRUD operations URI data decisions ○ per managed object ○ GDPR & MSA Optimize your app compliant Understand user flow through the app to identify opportunities to improve the user experience and which behaviors produce the best outcomes

ISV Product Manager Understand feature usage to optimize your application’s user flow Experience Usage Features How can I What is my DAU What is the improve the user and MAU? adoption rate of experience? new features after introduction?

App Analytics Data Flow How to request data and generate insights Call the API Visualize Data Retrieve user data for your managed Use Einstein Analytics to visualize your package through the API data, uncovering trends and opportunities

Demo App Analytics